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Studio: Newenglish

Position: Designer

Skills: Graphic design, advertising, web design

The Background
Following our  hugely successful rebrand for Pochin’s 150 year anniversary, we were asked to take a fresh look at their website. Pochin previously had a number of varied sites providing sporadic information and products to a number of different audiences. Our brief was to amalgamate these websites and create a hub for Pochin’s retail offering, both for bathroom and AGA products. Other deliverables included ‘future-proofing’ the site to allow for a potential e-commerce integration and to create a clear differentiator and call-to-action despite there being no current online sales feature.

The Solution
We thought long and hard about the best way to engage customers with the necessity of showroom visits. The solution we arrived at was an innovative piece of functionality in the form of an online scrapbook. Sprinkling product scenes (supplied by brands such as Duravit and Jacuzzi) throughout the site, and collecting a number of them in a ‘design inspiration’ section, we added a ‘pinning’ function where users can ‘pin’ items, tips and even images to their pin board. This function meant that staff in-branch can view customers pin boards and help them choose the ideal bathroom in an informed and expert manner.

The Results

The project is on track for a second phase ‘trade specific’ sub-site and a mobile application is on the cards.

 

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