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Studio: 19 Grams

Position: Creative Director

Skills: Advertising, art direction, branding, illustration

The Background
Peel Engineering, makers of the world’s smallest car, were in need of a creative studio to create concepts for advertising and merchandising their iconic P50 and Trident cars.

The Solution
Partnering with the brilliant Torso Vertical, our ‘go-to’ illustration partners, we approached Peel with a series of clever, comedic and playful concepts. These were shown in a number of settings, illustrating their versatility across advertising, apparel, merchandise and more…

Amongst the concepts were characters to accompany the stylised vehicles, print ad creative, a ‘tongue-in-cheek’ Peel Racing concept and a number of 1960’s inspired twists.

The Results
Peel were hugely receptive to the concepts and the initiative we had taken with their brand. They asked us to produce another raft of creative and took it forward from there.

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