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Studio: 19 Grams

Position: Creative Director

Skills: Art direction, graphic design

The Background
Cheshire East Council wanted to highlight the importance of equality & diversity across the county and share their policy on the subject. We were tasked to bring the subject to life visually and create campaign materials to drive the message home.

The Solution
Partnering with our amazing illustrators, Torso Vertical, we set about a series of characters to epitomise the nine ‘protected characteristics’ that the policy covers. The results are a bright and friendly raft of materials which are recognised county-wide.

The Results
“We were very pleased with the work 19 Grams did for our Equality & Diversity project. We gave them a challenging spec: to design images representing the nine ‘protected characteristics’ and they did a brilliant job” – Claire Collins, Cheshire East Council

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