Studio: 19 Grams

Position: Creative Director

Skills: Logo design, branding, web design

The Background
Club 1885, so named after the year Karl Benz created the first automobile, came to us in the infancy of their project. With a view to become the ‘Auto-trader’ of prestige super cars. There was a big challenge to meet with their big aspirations and the inherent expensive tastes. The brief was to create an identity and database-driven content managed website which encapsulated the luxury of prestige cars and communicates to those that are looking to purchase them.

The Solution
Drawing inspiration from classic British racing heritage and successful luxury brand design, we crafted a logotype which elegantly epitomised the Club 1885 ethos. Working carefully with rich colours and delicate typography we established a look which sat with the logo to give an image of aspiration and allure. Working with our identity as a strong foundation, we began construction on a beautifully elegant and exclusive website in the WordPress platform using bespoke theme styling, CMS integration and even complex, dealer lead XML feed technology.

The Results
“We’re ecstatic with what you have achieved for our brand and our all-important website! There’s still a long way to go for Club 1885 but I know we’re off to an exceptional start with such strong foundations” – Chris Hutton, Co-founder

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