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Studio: 19 Grams

Position: Creative Director

Skills: Animation, illustration

The Background
Alcatel Lucent’s innovative new app, facilitating their ‘Mobile Smart Loading (MSL)’ technology was almost due for launch and they needed a promotional animation to explain it to their customers.

The Solution
With a script and basic concept provided by producers Twist & Shout Communications, we set about creating a warm, stylised illustration concept and brought our characters to life in animation.

The Results
The client and producers loved the concept and it went through a number of edits with them. The version shown above is the first edit with all the animation included as intended from the original script.

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